Analysis of studio idents

Analysis of studio idents

Universal studios is introduced with a glowing earth. The production company 'Universal' is then shown by coming from behind the earth onto the front. As the text comes around, the countries lighten up as if it has power over all of them. The text of Universal is basic, formal and bold which makes it dramatic and more recognisable. As this is happening the camera is the pulled back to reveal the whole earth. The sound over the ident is dramatic and sounds like an orchestra.



Disney is presented by a castle represting the theme of animation. It starts off by a clear blue screen, after 3 seconds the castle starts to fade in downwards which makes it look like magic is making it appear from the sky. The image is presented as many flashing lights occur as the picture is moving downwards. Once the image of the castle has finally finished, the production name appears in a huge flash of light as if it has appeared out of thin air. The text of the production name is not formal, which may highlight the fact of being childish which also realtes disney to being Childrens Animation. The colour of the text is also very visible from the background which could be more effective as it is highlighted and centre of attention.  An animation which looks similar to a shooting star then goes from one side of the castle to the other. This could highlight the fact that disney is like a dream or wish.